Building Your Real Estate Business with Instagram 101

Real Estate Instagram Marketing

Mastering Instagram Marketing for Real Estate

Instagram is a gold mine for agents looking to reach a broad, engaged audience. With more than half of its global user base aged 34 years or younger, Instagram is a go-to destination for agents targeting younger homebuyers. As a visually-oriented platform, it’s ideal for showcasing stunning property photos, which tend to receive 36% more engagement.

Why Instagram?

  • Visual Engagement: On Instagram, you can only post videos or pictures. This works well with real estate which is a visual industry. People want to see properties before they make a buying decision.
  • Broad Reach: Instagram offers access to a diverse user base, which includes potential buyers, sellers, and even future agents.
  • Credibility and Branding: By posting consistently, you can build your brand and establish yourself as a thought leader in the real estate sector.

Set the Groundwork

Profile Optimization:  your Instagram profile is your digital business card. Here’s how to optimize it:

    • Use a professional profile picture
    • Write a compelling bio that includes your expertise and a call to action (CTA).
    • Link to your business website or a landing page dedicated to real estate listings. Note that Instagram only allows one URL to be displayed in the profile. If you need to have multiple links, you can use Linktree which has a free offering.

Content Strategy: formulate a content strategy that blends well with your brand image. Your content mix can include:

    • Listings: High-quality images or short videos showcasing properties.
    • Testimonials: Clips or quotes from satisfied clients.
    • Marketing Insights: Infographics or short videos explaining market trends.

Actionable Steps

  • Use Hashtags Wisely: Hashtags categorize your content and make it discoverable. Use a mix of popular and niche hashtags relevant to your listings.


      • Popular: `#RealEstate`, `#HomeForSale`
      • Niche: `#NYCApartments`, `#BeachfrontHomesCalifornia`
  • Leverage Instagram Stories and Reels
    • Stories: Use for time-sensitive updates, like an open house event.
    • Reels: Create short, engaging videos showcasing property features.
  • Interact with your Audience:  Reply to comments, messages, and engage with your followers’ content as well. This increases your visibility and encourages more interactions on your posts.
  • Use Geotags: Always geotag your posts with the property’s location. This makes it easier for people interested in a particular area to find your listings.
  • Analyze and Adapt: Instagram provides robust analytics. Keep an eye on metrics like engagement rate, follower growth, and click-throughs to your website. Use these insights to refine your strategy.

The Benefits

  1. Increased Exposure: Your listings reach a broader audience.
  2. Time and Cost Efficiency: Instagram marketing is cheaper and less time-consuming compared to traditional methods.
  3. Direct Communication: You can talk directly to potential clients, cutting out the middleman.

Final Thoughts

Instagram is not just another social media platform; it’s a powerful marketing tool waiting to be harnessed. By following the strategies and actionable steps outlined above, you can elevate your real estate business to new heights. So, roll up your sleeves and start Instagramming your way to success today!

About the Author

Rich Foreman is the Chief Operating Officer and Co-Founder of MarketingHero Inc., bringing a wealth of experience to the role. His career highlights include being the Founding Chief Technology Officer at CORDICO, where he spearheaded the development of the innovative CordicoShield / CordicoFire Wellness App. This noteworthy accomplishment earned CORDICO the Sacramento Innovation Award in 2021 and led to the company’s acquisition by Lexipol in 2020 after generating a seven-figure annual recurring revenue.
Rich’s academic credentials are just as impressive. He holds a Bachelor of Science in Industrial Engineering from the University of Washington, and a Master of Public Administration from Troy State University. His continuous thirst for knowledge is evident in his completion of certificate programs in Artificial Intelligence from esteemed institutions, namely MIT and UC Berkeley.
As a former officer in the U.S. Navy, Rich brings discipline and strategic thinking to his work. His entrepreneurial spirit is demonstrated in his co-authored book, “Tap into the Mobile Economy,” and his leadership roles in various startup organizations. He served as the Founding Director of the Sacramento Chapter of Startup Grind, and he continues to actively participate as a board member of StartupSac.
In addition to his technological prowess and strategic leadership, Rich has also demonstrated his business acumen in his co-founding of Apptology, which was recognized as Small Business of the Year in 2014 by the Sacramento Asian Pacific Chamber. Rich’s expertise and achievements have led to features on various media platforms, including KCRA3, NEWS10, 1170 Tech AM PowerDrive, Business Radio Money 105.5, SiliconIndia, the Sacramento Business Journal, and the Sacramento Bee. Moreover, Rich has dutifully served his community as a Utility Commissioner for the City of Folsom.55

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