Mastering Google Business Profiles for Real Estate Success


Google Business Profiles for Real Estate – Class 1: Complete Your Profile

Today, we’re focusing on the real nitty-gritty, essential aspects of Google Business. We’ll cover everything from citations and custom services to reviews, logos, and products. And don’t worry about spending a boatload of money; I’ve got practical tips that won’t break the bank.

  1. Your Business Name & Categories: Did you know that your business name can impact how you’re found? Add keywords and make sure it’s named accurately. And don’t forget about your primary and secondary categories. Super important, and if you get it wrong, it’s gonna hurt your ranking.
  2. Business Description: Used to be a big ranking factor, but now, not so much. Still, you can use it to tell people where you serve your clients. And the first person versus third person? That’s a toss-up.
  3. Opening Date & Contact Info: Put in the date you got licensed. It helps with conversion ranking. And make sure your phone number matches everywhere – Google, Zillow, your website, etc. It all adds up!
  4. Location, Service Areas, Business Hours: Use a physical mailing address, and choose the counties you serve. And hey, make your business hours 24/7. Why not?
  5. Other Cool Features: Don’t overlook the details! From wheelchair accessibility to language support, click those buttons if they apply to you. And have you heard about local service ads? You pay only if someone clicks to call or message you. Super successful!

Join Us for the Next Class

This is just the tip of the iceberg. We’ve got so much more to cover, and I want to make sure it’s easy to absorb and implement. You can find all the upcoming classes at I hope this was helpful, and I can’t wait to see you in the next one. Our next class is on Google Business Profile Citations and NAP.

About the Speaker

Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since.  Larry is the CEO and Co-Founder of MarketingHero.   Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.

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