Google Business Profiles for Real Estate – Class 2: Citations and NAP
Leveraging Google Business’ Profiles s for Maximum Exposure in Real Estate
Hey there! Welcome back to another exciting deep dive into the world of Google Business Profiles for Real Estate. In our last session, we discussed how to complete your profile on Google Business Profiles. Now, I’ve been getting a lot of feedback from all of you lovely folks about how crucial these sessions have been. I appreciate that. So let’s hop into today’s hot topic.
Unraveling the Power of Citations
- What’s a Citation Anyway?
Just so we’re all on the same page – a citation is essentially any mention of your business on the web. It doesn’t necessarily need to be a link. Think of it as the digital footprint of your company’s name, phone number, address, ZIP code, or even postal code. - The Impact on Google Business Ranking
I’ve mentioned this in our previous sessions, but I can’t stress it enough: these citations, when accurate and consistent, can supercharge your Google Business ranking. What often happens with real estate agents is that they switch brokerages, and their citations become inconsistent. And trust me, Google doesn’t like inconsistency. So what’s the solution? Go incognito. Do a Google search of your own name and check all your digital footprints. - Relevance of Other Review Platforms
I know, I know, Google Business is our primary focus, but guess what? Zillow, Realtor.com, Yelp – they all play a crucial role in this dance. If a potential client sees consistent reviews across all platforms, especially with matching NAP (Name, Address, Phone), your credibility skyrockets. Side note – ever noticed that some of your Google Business reviews might show ‘reviews from the web’? That’s Google pulling from other review platforms! - The Underdogs: Bing and Apple Maps
People often overlook Bing, but there’s an uptick in its traffic recently. And if your business isn’t registered on Apple Maps, you’re missing out on a chunk of potential exposure. Both of these platforms are gaining momentum, and they offer added avenues for visibility. - A Little Hack – Brightlocal.com
I’ve been experimenting with this tool lately, and I’ve got to say, it’s fantastic. It offers a suite of tools that can give you insights and opportunities to improve your Google Business profile.
To wrap this up, I want to remind everyone of the importance of keeping up with this ever-evolving digital landscape. Real estate is not just about selling homes anymore; it’s about selling trust, credibility, and assurance. And where better to start than ensuring your online presence speaks for you in the best possible way?
Join Us for the Next Class
This is just the tip of the iceberg. We’ve got so much more to cover, and I want to make sure it’s easy to absorb and implement. You can find all the upcoming classes at kfaclub.com/marketing. I hope this was helpful, and I can’t wait to see you in the next class where we will cover Google Business Profile Services and Custom Services.
About the Speaker
Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since. Larry is the CEO and Co-Founder of MarketingHero. Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.
