Boost Your Real Estate Business with Google Business Profile: Services and Custom Services

Google Business Profiles for Real Estate - Class 3: Services and Custom Services

Google Business Profile for Real Estate – Class 3: Services and Custom Services

Leveraging Google Business’ Profiles s for Maximum Exposure in Real Estate

Hey there! Welcome back to another exciting deep dive into the world of Google Business Profile for Real Estate. In our last episode, we discussed the importance of Google Business Profile Citation. Now, I’ve been getting a lot of feedback from all of you lovely folks about how crucial these sessions have been. I appreciate that. So let’s hop into today’s hot topic.

Google Business Profile Services and Custom Services

In this episode of our Google Business Profile series for real estate agents, we’re switching up the format to offer smaller, more digestible classes. The focus of this class is on services and custom services in your Google Business Profile. These are essential for improving your ranking on Google search and enhancing your conversion rate. According to Whitespark’s ranking factors, having your Google Business Services listed on your profile is ranked at 81 out of 149, indicating its importance. The presence of these services acts as justifications that appear in search results when potential clients look for services like “relocation assistance,” encouraging them to click on your profile. It’s crucial to check as many predefined services as possible under your business category and to add custom services that showcase your unique offerings. A handy shortcut for creating SEO-friendly descriptions for these services is to use AI (specifically GPT-4) to generate descriptions based on pre-written prompts. The effort to optimize your Google Business Profile, including adding and describing your services, is well worth it in establishing trust and credibility with potential clients. Stay tuned for next week’s class on the importance of reviews in your Google Business Profile.

Join Us for the Next Class

This is just the tip of the iceberg. We’ve got so much more to cover, and I want to make sure it’s easy to absorb and implement. You can find all the upcoming classes at In our next class, we’ll cover Google Business Profile Reviews.

About the Speaker

Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since.  Larry is the CEO and Co-Founder of MarketingHero.   Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.

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