Using ChatGPT’s Browse with Bing for Real Estate Marketing Research

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Empowering Realtors with ChatGPT’s ‘Browse with Bing’ Feature

OpenAI just launched a new feature called Browse with Bing.  So I asked ChatGPT what this feature is, here’s its response:

The “Browse with Bing” beta feature in ChatGPT is designed to enhance the interaction by allowing the model to pull in recent information from the web. This feature is particularly helpful for questions that require up-to-date information.

Vanilla ChatGPT-4’s Limitation

One of the limitations of ChatGPT is that it’s data set is currently limited to January 2022.  So for example, if I asked ChatGPT-4  for the estimated value of this house, 3273 Garden Terrace Dr, Folsom, CA 95630 (which is currently on the market), this is the response I get:

I’m sorry, but I can’t provide real-time or specific property valuations as my training data only goes up until January 2022, and I can’t browse the internet. However, you can obtain an estimated value for a property like 3273 Garden Terrace Dr, Folsom, CA 95630 through several means…

Browse with Bing Enabled

However, when the Browse with Bing feature is enabled, this is the response I get:

The estimated value of the property at 3273 Garden Terrace Dr, Folsom, CA 95630 varies slightly across different sources, but centers around the $1 million mark:

  • Redfin Listing: The property was listed for $1,068,320 and was estimated by Redfin to be worth $1,055,148​1​.
  • Off Market Estimate: When off the market, the property had an estimated value of $948,439 according to another listing on Redfin​.
  • Movoto Listing: The property was again listed for sale at $1,068,320, corroborating the first source​​.
  • Bing Real Estate: The Bing real estate listing also priced the property at $1,068,320, reinforcing the listing price found on other platforms​4​

These prices give a clear indication of the property’s value, both when listed for sale and when off the market. The slightly lower off-market estimate suggests that the listing price may be somewhat inflated compared to the property’s estimated value when not for sale. Nonetheless, the consistency across different listings around the $1,068,320 mark indicates that this is a reliable estimate of its value in the current market.

What this means is that using the Browse with Bing Feature, you can access real time data from the Internet and that it can be an effective tool for conducting market research. 

Enabling Browse with Bing

The Browse with Bing is only available with ChatGPT Plus (See our blog, Real Estate Agents: ChatGPT Plus (Paid) vs. ChatGPT (Free)).  To enable it, start a new chat, click on GPT-4 and select Browse with Bing.

Example Prompts for Real Estate Agents

Here are useful prompts that realtors can use with ChatGPT-4 and the Browse with Bing Feature.

  • Market Trends:
    • “What are the current real estate market trends in [specific area]?”
    • “Show me recent sale prices for homes in [neighborhood/city].”
    • “What’s the average price per square foot in [city/neighborhood]?”
  • Property Listings and Values:
    • “Find me recent listings for 4-bedroom homes in [area].”
    • “What is the estimated value of [address]?”
    • “Show me properties listed for sale near [address/landmark].”
  • Local Amenities and Information:
    • “What schools are near [address/neighborhood]?”
    • “Find the nearest parks and recreational facilities to [address].”
    • “Show me the crime statistics for [neighborhood/city].”
  • Comparative Market Analysis:
    • “Compare the sale prices of homes in [neighborhood] versus [another neighborhood].”
    • “Show me the historical price trends for properties in [area].”
  • Mortgage and Financing:
    • “Find the current mortgage rates.”
    • “Calculate the monthly mortgage payment for a home priced at [amount].”
  • Local Regulations and Zoning:
    • “Look up the zoning regulations for [address/area].”
    • “Find recent changes in real estate regulations in [city/state].”
  • Investment Opportunities:
    • “Identify emerging real estate markets.”
    • “Show me commercial properties listed for sale in [area].”
  • Networking:
    • “Find upcoming real estate networking events in [city/area].”
    • “Look up the top real estate agencies in [city/area].”
  • Client Engagement:
    • “Find creative marketing ideas for real estate.”
    • “Look up testimonials and reviews for [real estate agency/agent].”
  • Professional Development:
    • “Find the latest news and updates in the real estate industry.”
    • “Look up real estate certification and training programs.”

These prompts can help realtors harness the browsing capability to gather essential information swiftly, aiding in providing well-informed responses to clients, making sound decisions, or staying updated on industry trends and opportunities. So, give it a try. It’s impressive.

About the Author

Rich Foreman is the Chief Operating Officer and Co-Founder of MarketingHero Inc., bringing a wealth of experience to the role. His career highlights include being the Founding Chief Technology Officer at CORDICO, where he spearheaded the development of the innovative CordicoShield / CordicoFire Wellness App. This noteworthy accomplishment earned CORDICO the Sacramento Innovation Award in 2021 and led to the company’s acquisition by Lexipol in 2020 after generating a seven-figure annual recurring revenue.

Rich’s academic credentials are just as impressive. He holds a Bachelor of Science in Industrial Engineering from the University of Washington, and a Master of Public Administration from Troy State University. His continuous thirst for knowledge is evident in his completion of certificate programs in Artificial Intelligence from esteemed institutions, namely MIT and UC Berkeley.

As a former officer in the U.S. Navy, Rich brings discipline and strategic thinking to his work. His entrepreneurial spirit is demonstrated in his co-authored book, “Tap into the Mobile Economy,” and his leadership roles in various startup organizations. He served as the Founding Director of the Sacramento Chapter of Startup Grind, and he continues to actively participate as a board member of StartupSac.

In addition to his technological prowess and strategic leadership, Rich has also demonstrated his business acumen in his co-founding of Apptology, which was recognized as Small Business of the Year in 2014 by the Sacramento Asian Pacific Chamber. Rich’s expertise and achievements have led to features on various media platforms, including KCRA3NEWS10, 1170 Tech AM PowerDrive, Business Radio Money 105.5, SiliconIndia, the Sacramento Business Journal, and the Sacramento Bee. Moreover, Rich has dutifully served his community as a Utility Commissioner for the City of Folsom.

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