Scaling New Heights: MarketingHero CEO Larry Hales’ Journey


Larry Hales’ transition from the title industry to a career in social media and marketing, as shared in “Lessons from Last Time Podcast” by The Knowledge Coop, embodies a journey of personal and professional transformation. His leap towards aligning his work with his passions and overcoming a sedentary lifestyle to climb Mount Hood illustrates the power of embracing change, setting ambitious goals, and pursuing passions. Larry’s story offers valuable insights on adaptability, resilience, and the importance of aligning one’s career with what truly fulfills them. It serves as a motivational beacon for anyone facing their own ‘Mount Hood,’ underscoring that with determination and a willingness to embrace new paths, achieving one’s dreams is within reach.

About the Author

Rich Foreman is the Chief Operating Officer and Co-Founder of MarketingHero Inc., bringing a wealth of experience to the role. His career highlights include being the Founding Chief Technology Officer at CORDICO, where he spearheaded the development of the innovative CordicoShield / CordicoFire Wellness App. This noteworthy accomplishment earned CORDICO the Sacramento Innovation Award in 2021 and led to the companyโ€™s acquisition by Lexipol in 2020 after generating a seven-figure annual recurring revenue.

Richโ€™s academic credentials are just as impressive. He holds a Bachelor of Science in Industrial Engineering from the University of Washington, and a Master of Public Administration from Troy State University. His continuous thirst for knowledge is evident in his completion of certificate programs in Artificial Intelligence from esteemed institutions, namely MIT and UC Berkeley.

As a former officer in the U.S. Navy, Rich brings discipline and strategic thinking to his work. His entrepreneurial spirit is demonstrated in his co-authored book, โ€œTap into the Mobile Economy,โ€ and his leadership roles in various startup organizations. He served as the Founding Director of the Sacramento Chapter of Startup Grind, and he continues to actively participate as a board member of StartupSac.

In addition to his technological prowess and strategic leadership, Rich has also demonstrated his business acumen in his co-founding of Apptology, which was recognized as Small Business of the Year in 2014 by the Sacramento Asian Pacific Chamber. Richโ€™s expertise and achievements have led to features on various media platforms, including KCRA3NEWS10, 1170 Tech AM PowerDrive, Business Radio Money 105.5, SiliconIndia, the Sacramento Business Journal, and the Sacramento Bee. Moreover, Rich has dutifully served his community as a Utility Commissioner for the City of Folsom.

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