Aligning a Real Estate Agent’s Personal Brand with Their Target Market


Align Your Personal Brand with Your Target Market!

Greetings, fearless real estate warriors! In the last episode, we discussed the steps in creating a personal brand. Now, hold onto your capes, because in this thrilling episode, we’re diving headfirst into the dynamic world of aligning your brand with your target market. It’s an adventure that promises to be as exhilarating as any high-flying comic book chase, so get ready to soar!

  1. Understand Your Audience: Hey, heroes, every super-being needs to know their turf, and in marketing, your turf is your audience! Understand their wants, their needs, and their secret identities. Conduct some market research, utilize those nifty analytics, and don’t be shy to listen to what the people are saying. It’ll be like having your own super radar guiding you through the city of success.
  2. Tailor Your Brand Message: Every hero’s got an origin story, and your brand needs one too. Craft a tale that’ll connect you to the people, reflect your values, and answer those burning questions: why do you do what you do? Why does it matter? And why should the good folks out there care? Just like Spider-Man’s “with great power comes great responsibility,” your message should be equally compelling.
  3. Create Relatable Visuals: Now, what’s a superhero without a snazzy costume? Your brand’s visuals should be like that iconic costume, designed to reflect your power and purpose. Think of your logo, website, graphics, and promo materials as your superhero gear. Make sure they echo the tastes and preferences of your audience. It’s showtime, dear readers!
  4. Adopt Their Language: In the world of superheroes, it’s all about connecting with the people, and language is key. Get to know the slangs, the terminologies, and those unique language nuances that your audience uses. It’s about speaking their lingo, both in word and spirit. You wouldn’t catch Thor saying “Hey, dude!” now, would you?
  5. Respect Their Culture: A true hero knows and values the community they serve. So, respect their culture, traditions, and values, just like Captain America respects freedom and justice. Show that you’re not just some faceless corporation, but a part of the community. Be a hero to the people.

And there you have it, my valiant real estate champions! You’ve traversed the thrilling terrain of aligning your brand with your target market, an adventure filled with insights and marvels. In our next episode, we’ll discuss how to maintain and update your brand.

About the Author

Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since.  Larry is the CEO and Co-Founder of MarketingHero.AI.   Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.

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