5 Keys for a Real Estate Agent to Maintain their Personal Brand


Realtor’s Brand Maintenance

In the last episode, we covered aligning your brand to your target market. Now, we’ll discuss 5 ways to maintain and keep your personal brand relevant.

  1. Feedback Incorporation: Imagine if Iron Man turned a deaf ear to those who needed him? Preposterous! So don’t be shy about tuning in to the feedback from your clients, dear friends. Their words can be the cosmic cube that unleashes the ultimate version of your brand. Embrace the constructive criticism, for it can be your very own super serum.
  2. Evolve with Your Audience: Our superheroes constantly adapt to face new threats and challenges. Your brand, like Thor’s mighty hammer, must be wielded with the wisdom to evolve with your audience. Keep a keen eye on emerging real estate trends and digital developments, and make sure your brand is as adaptable as Reed Richards himself!
  3. Consistent Refinement: Just as Captain America never stops honing his battle skills, you too must be relentless in refining your personal brand. Adjust your messaging like Hawkeye adjusts his aim, redefine your value proposition, and update your visuals. A true hero never rests on their laurels!
  4. Professional Development: Superheroes are always learning, and you should be too! Whether it’s attending webinars in the virtual halls of Asgard or earning a certification from the Xavier Institute for Higher Learning, keep adding to your skillset and make your brand as dynamic as Doctor Strange’s spells.
  5. Reinvention: Remember, even Batman, the Dark Knight himself, isn’t afraid to change his approach to fit the times. If your brand doesn’t seem to be hitting the mark, channel your inner Bruce Wayne and dare to reinvent. It’s a courageous move worthy of the mightiest Avengers.

Building and refining your personal brand is a continuous journey, not a one-time event. It takes time and effort, but it’s a vital step on your path to becoming a true marketing hero. It’s the bedrock on which you build your website and your digital marketing strategies. Keep it strong, keep it shiny, and let it guide you to success.

About the Author

Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since.  Larry is the CEO and Co-Founder of MarketingHero.AI.   Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.

More Post


You’ve made it onto our waitlist. Stay tuned for an email
update when our software launches.

Exciting things are coming your way!