Evaluating the Right Website Developer for Your Real Estate Agent Website

In our recent discussions, we’ve discussed several topics for a real estate agent website:

• The key elements for crafting a website tailored for real estate agents
• The foundational principles of SEO (Search Engine Optimization)
• Various tools that can enhance your SEO efforts

Let’s face it, you’re an expert in real estate, not web development, and your schedule is packed with showings, closings, and client meetings. So, when it comes to building and maintaining your website, you’ll likely want to bring in a professional website developer. But how do you find the right one? Here’s what you need to consider to make sure you pick the perfect partner for your digital needs.

1. Check Their Portfolio: To assess a developer’s competence, review their portfolio. It should showcase their previous work, reflecting their skill in aesthetics, functionality, and user experience. Does their style resonate with your brand’s image? It’s an essential first step in finding the right fit.
2. Read Client Testimonials: Reputation can tell you a lot about a professional. Carefully read the testimonials from past clients. Look for predominantly positive reviews that praise their work ethic, creativity, and technical abilities.
3. Inquire About SEO and Mobile Optimization Skills: An attractive website is not enough. It must also be search engine friendly and compatible with mobile devices. Make sure to ask about the developer’s experience in these critical areas.
4. Understand Their Process: A systematic approach to building and delivering your website is a sign of professionalism. Find out how they plan to approach your project, and how they will ensure it aligns with your brand and target audience.
5. Discuss Maintenance and Updates: Regular updates and maintenance are key to keeping a website fresh and functional. Talk to your potential developer about these services. Check if they offer them, and what the costs might be.
6. Understand Their Pricing Structure: Before finalizing the deal, clarify the pricing structure. Will they charge a flat fee or hourly? What’s included, and what might incur extra charges?

Choosing the right developer is essential for creating an effective and professional website. It requires time, careful consideration, and asking the right questions. With the right partnership, your digital headquarters can be a true asset for your real estate business, helping you to connect with clients and build your brand online.

As you move forward with building and optimizing your digital presence, remember these essential steps. They can guide you in making informed decisions and ensure that your website becomes a central part of your real estate success. In the next episode, we’ll do an overview of how Google Business Profiles can enhance your real estate business.

About the Author

Rich Foreman is a seasoned technology leader with over 30 years of experience. He is the Founding COO of MarketingHero.AI and was the founding CTO of Cordico, leading the team behind the award-winning CordicoShield / CordicoFire Wellness App. Cordico was awarded the Innovation Award of the year by the Sacramento Business Journal. Cordico achieved a 7-digit ARR and was acquired by Lexipol in 2020. Rich holds a BS in Industrial Engineering from the University of Washington, an MPA from Troy State University, and served as a Naval Officer. He co-authored Tap into the Mobile Economy and was featured in various media outlets. Rich is also the Founding Director of Sacramento’s Startup Grind chapter and has a strong background in civic service, including a term as Utility Commissioner for the City of Folsom. He co-founded Apptology, named Small Business of the Year in 2014 by the Sacramento Asian Pacific Chamber.