7 Tools in a Real Estate Agent’s Digital Marketing Utility Belt


A Real Estate Agents Digital Marketing Tools

In our last episode, we discussed why digital marketing is a must for real estate agents. Today, we’ll discuss how donning your digital marketing cape means becoming proficient in various forms of digital marketing strategies. Each strategy is like a different superhero ability, each unique but collectively powerful when used to your advantage.

  1. Search Engine Optimization (SEO): This is the ability to increase your website’s visibility on search engines organically. Like a superhero using stealth, SEO lets you stealthily rise to the top of search engine results pages, making you more visible to potential clients.
  2. Local Search Engine Optimization: Local SEO focuses on optimizing your online presence to boost visibility in local search results. It’s like having a powerful beacon on Google Business that says, “Here I am!” to potential clients in your specific area. By ensuring your business information is accurate, managing customer reviews, and optimizing for local keywords, you can become a prominent figure in local search results, attracting more clients from your immediate vicinity. Local SEO is an essential strategy for real estate agents who want to establish a strong local presence and connect with potential customers in their target location..
  3. Social Media Marketing: This is your platform to connect with clients and prospects on a more personal level, share valuable content, gain trust and build a community.
  4. Email Marketing : An effective email marketing strategy allows you to nurture leads, and stay in front of your database to provide valuable content, and keep your brand top of mind.
  5. SMS Marketing: This offers immediate and direct engagement, ensuring messages reach clients swiftly and effectively where they are…their cell phone.
  6. Content Marketing: Creating valuable, informative content boosts your credibility, attracts leads, and keeps your audience engaged. It’s like giving your potential clients a tour of your superhero headquarters, offering them an inside look at your operation and providing them with valuable insights.
  7. Paid Advertising: By running paid ads on popular social media platforms, real estate agents can reach a highly specific and relevant audience. These platforms provide advanced targeting options, allowing you to narrow down your audience based on interests, and location. Just like a superhero with a global megaphone, you can broadcast your message to potential clients who are most likely to be interested in your properties or real estate services.

By mastering these digital marketing strategies, you’ll become an unstoppable force in the real estate world. In the next episode, we’ll discuss the importance of creating your personal brand. For more information on digital marketing, see episode Real Estate Digital Marketing 101.

About the Author

Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since.  Larry is the CEO and Co-Founder of MarketingHero.AI.   Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.

More Post


You’ve made it onto our waitlist. Stay tuned for an email
update when our software launches.

Exciting things are coming your way!