Google Business Profiles for Real Estate – Session 5: Photos and Videos
Hey folks, welcome back to our Google Business Profile local SEO series! We’ve covered a lot of ground in our previous sessions, but today is all about visuals. Yup, we’re diving into the fascinating world of photos and videos, and let me tell you, this one’s packed with actionable insights.
Why Visuals?
First things first, why should you even care about photos and videos? Well, straight from Google’s help website, it says that businesses with more photos receive more clicks and interactions. That’s a no-brainer, right? But let’s get one thing clear: while photos can boost customer interactions, they don’t have as high an impact on rankings as you might think.
The Geotagging Saga
Remember geotagging your photos to improve ranking? Yeah, that used to be a thing, until Google decided it wasn’t. So if you’re still stuck in 2019, trying to geotag every photo, save your time. It doesn’t contribute to your ranking anymore.
The Marvels of Google Vision AI
Oh man, this is mind-blowing but also a bit creepy. Google Vision AI scans your uploaded photos for metadata, pulling out details like whether the photo is of a residential area, or if there’s a pet dog in the picture. It even reads the text on graphics and infographics. So yes, make sure your photos are not just pretty but also relevant!
Which Photos Should You Upload?
A golden question indeed! Look, Google Business Profile is not Instagram. It’s not a place for your vacation selfies. Think about it this way—what would appeal to your clients? It could be beautiful twilight photos of listings, client events, or even photos mirroring what you have on your website to build a more cohesive brand image.
Video Content? Oh Yeah!
Now let’s talk videos. They have to be short and sweet—up to 30 seconds long and no more than 75 MB. But guess what? There’s a hack! Sometimes, videos longer than 30 seconds do get approved. The key? Upload it, and if it gets rejected, wait for a couple of minutes. Sometimes, like magic, the video just appears on your profile. 🎩✨
How Often Should You Upload?
Regularly! Minimum once a week. Don’t be the guy who uploads 50 photos one day and then goes MIA for six months. Keep feeding Google’s insatiable appetite for new content!
Wrapping Up
Alright, that’s a lot to take in, I know. But believe me, investing your time in understanding and implementing these tips can change the game for your real estate business. Stay tuned for our next session, where we’ll talk about Products in Google Business Profile. Till then, happy uploading!
P.S: Got any questions or need help with your Google Business Profile? Feel free to drop me a message. Cheers!
Join Us for the Next Class
We’ve got so much more to cover, and I want to make sure it’s easy to absorb and implement. You can find all the upcoming classes at kfaclub.com/marketing. I hope this was helpful, and I can’t wait to see you in the next one.
About the Speaker
Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since. Larry is the CEO and Co-Founder of MarketingHero. Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.
