Google Business Profiles for Real Estate – Session 6: Products Part 1
Hey there, digital navigators of the real estate realm! In our last session, we discussed the power of photos and videos in your Google Business Profile. Welcome to another chapter in our adventure through Google’s Business Profile for real estate. Our spotlight today? Products and Services. Hold on tight, it’s going to be an informative ride.
A Little About Me & The KFA Team:
For those who’ve just joined our journey, I’ve been at the frontline of assisting real estate agents and lenders with marketing and tech for over 15 years. This year, I ventured into new territories by leaving my corporate shell and starting my own marketing agency. Along the way, I aligned with the KFA marketing team, a mastermind group dedicated to supporting real estate agents. We’re like this one big happy digital family, always ready to share knowledge, especially during these trying times of real estate shifts.
Why Focus on Products and Services?
Our goal in this session isn’t just about understanding products for the sake of knowledge. No, we’re diving into the core of conversions and customer interactions. And though products might not be the key to ranking high on Google, they play an undeniable role in transforming visitors to actual clients. A visually appealing product section could very well be the difference between a potential client choosing you over a competitor.
What Exactly Is a Product on Google Business?
A product on Google Business isn’t just a flashy image. It’s your spotlight! It’s the stage for showcasing what your business offers in its essence. Unlike the regular services section which offers minimal customization, with products, you can add appealing photos (yes, stock photos are allowed here, though personal ones give that touch of authenticity), detailed descriptions, and most crucially – compelling call-to-action buttons.
Make Every Click Count
And here’s a golden nugget for you: when directing your audience through a call to action, always lead them to a dedicated service page. Rather than sending them to a generic homepage, direct them to a specific service you provide. It’s not just user-friendly, but Google loves it! It’s the difference between having one page cluttered with multiple services and having distinct pages for each service.
Using Canva and ChatGPT
For those puzzled about getting the right product image size, Canva is your best friend. I’ve designed specific templates just for this purpose. Also, if you’re struggling with the right product description, our pal ChatGPT is here to assist. With a few tweaks, it can generate detailed descriptions tailored to your service.
A Few Final Nuggets
Always remember, if you’re facing issues with product approvals on Google, 9 times out of 10, it’s probably the photo. Also, to change the order of your products, just delete and re-add. And yes, be patient – updates might take a bit to show, but it’s worth the wait.
In conclusion, integrating products effectively on your Google Business Profile could be your golden ticket to attracting and converting potential clients. It’s not just about the ranking; it’s about making a lasting impression.
Got any queries? Toss them in the comments. Always here to help! Until next time, keep digitizing and shining in the real estate cosmos! Cheers!
Join Us for the Next Class
We’ve got so much more to cover, and I want to make sure it’s easy to absorb and implement. Our next class is Google Business Profiles for Real Estate – Session 7: Products Part 2 . See you then.
About the Speaker
Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since. Larry is the CEO and Co-Founder of MarketingHero. Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.
