The Art of Asking for Reviews and Testimonials in Real Estate: A Practical Guide for Agents
In the fast-paced world of real estate, your reputation is currency. One of the most compelling ways to establish credibility and attract new clients is through client reviews and testimonials. But here’s the catch—getting those reviews requires more than just stellar service; it also demands a strategic approach to asking for them. In this article, we’ll delve into actionable steps real estate agents can take to encourage their satisfied clients to share their experiences.
Understand the Importance
Before we get into the how, let’s address the why. Reviews and testimonials:
- Build Trust: New clients often rely on the experiences of others to gauge your credibility.
- Boost SEO: Positive reviews can improve your website’s search engine ranking.
- Provide Social Proof: The more people vouch for your services, the more appealing your agency appears.
- Enable Refinement: Reviews can offer insights into areas that may require improvement.
Choose the Right Time
- Post-Closing: Once all the paperwork is signed, and the keys have been handed over, your client is most likely to be in a good mood, making it the perfect time to ask for a review.
- Milestones: If the buying or selling process is long, consider asking for a review after you’ve successfully navigated a significant hurdle, like an accepted offer or a successful home inspection.
- Follow-Up Services: Offering follow-up services, like home maintenance tips or neighborhood guides, can be a great time to ask for a review, as it shows you care even after the deal is done.
How to Ask Effectively
1. Personalize the Request
A generic request is easier to ignore. Use the client’s name and mention specific instances where you were able to assist them successfully.
Example:
“Hi [Client’s Name], I’m thrilled we found your dream home in [Neighborhood]. Would you mind sharing your experience working with me as a testimonial?”
2. Make It Easy
The easier it is for your clients to leave a review, the more likely they will. Provide direct links to your Google Business Profile page, Zillow profile, or your own website where they
In the following video, I walk you through how to make it really easy to text your clients a request for a review to your Google Business Profile.
3. Incentivize, But Don’t Bribe
Offering a small token of appreciation, like a gift card to a local restaurant, can be a nice touch. However, make sure it’s clear that the gift is not in exchange for the review, as this can violate platforms’ terms of service.
Utilizing Reviews and Testimonials
- Feature on Website: Create a dedicated section or even a whole page for testimonials.
- Social Media: Share positive reviews on your social media platforms.
- Marketing Materials: Incorporate shorter testimonials into brochures or flyers.
Final Thoughts
Asking for reviews and testimonials should be an integral part of your real estate marketing strategy. It not only offers social proof to prospective clients but also provides valuable feedback for your business. Remember, the key is to ask the right way, at the right time, and make it as easy as possible for your clients to share their positive experiences.
So, what are you waiting for? Start leveraging the power of client testimonials today and watch your real estate business soar.
About the Author
Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since. Larry is the CEO and Co-Founder of MarketingHero. Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.
