Realtor Video Marketing Basics

Introduction to Real Estate Video Marketing

In the last episode, we did an overview of Real Estate Content Marketing. As we continue our journey into digital marketing, today, we’ll dive into real estate video marketing. Video marketing has become an indispensable tool for real estate agents looking to showcase their property listings and engage with potential buyers. With a large number of internet users regularly consuming online video content, the opportunity to connect with a wider audience is significant. Unlike photos and text, videos can offer a more comprehensive and immersive view of a property, making it an ideal medium for real estate marketing.

Types of Real Estate Marketing Video Content

There are various types of video content that real estate agents can leverage to promote their listings and build their brand.

• Listing Videos: Create guided tours, drone footage, or 3D walkthroughs to highlight the best features of your property listings.
• Client Testimonials: Use authentic testimonials from satisfied clients to build trust and credibility.
• Neighborhood Guides: Showcase the community and lifestyle associated with a property by featuring local businesses, schools, and amenities.
• ‘About Me’ Videos: Share your journey, values, and unique approach to real estate to help prospective clients get to know you better.
• Market Updates: Provide updates on real estate trends, interest rates, and market forecasts to establish yourself as an industry expert.
• Live Q&As: Engage with your audience in real-time by addressing their questions, discussing market trends, or conducting live property tours.
• Educational Content: Offer valuable insights and tips related to the home buying process or real estate terminology.

Each type of video content serves a unique purpose in your marketing strategy, allowing you to engage with your audience, build your brand, and showcase your real estate expertise

Creating Quality Real Estate Marketing Videos

Producing high-quality videos doesn’t require a significant investment. Here’s how you can create engaging videos with minimal equipment:

• Planning: Start by defining the objective of your video, identifying your target audience, and outlining your key message.
• Scripting: Prepare a basic script or outline to ensure you cover all essential points and stay on track.
• Smartphone: Modern smartphones can capture high-quality videos suitable for marketing purposes. Use a tripod for stable footage.
• Lighting: Good lighting is essential. Use natural light whenever possible, or invest in an affordable ring light.
• Sound: Ensure clear audio by using a clip-on microphone.
• Editing: Use free or low-cost editing software to cut footage, add text overlays, and transitions.
• Authenticity: Focus on connecting with your audience by being genuine and sharing your expertise.

Real Estate Video Marketing SEO

Search Engine Optimization (SEO) is crucial for maximizing the visibility of your videos. Here are some strategies to optimize your videos for SEO:

• Video Titles: Create engaging and relevant video titles that include your target keywords.
• Descriptions: Write concise video descriptions that summarize the content and feature target keywords.
• Tags: Use relevant keywords and phrases related to your video content as tags.
• Transcripts: Provide a full transcript of your video to improve SEO and accessibility.
• Thumbnail Images: Choose visually appealing and relevant thumbnail images for your videos.
• Video Sitemap: Create a video sitemap to help search engines locate and understand your video content.

Real Estate Video Marketing Platforms

Different platforms serve different purposes for video marketing. Select the platforms that align with your target audience and marketing goals.

• Your Website: Hosting videos on your website can increase user engagement and provide value to visitors. (See our episode on Building a Real Estate Agent Website).
• YouTube: As the world’s second-largest search engine, YouTube is ideal for hosting and discovering videos.
• Facebook & Instagram: Use these platforms for reaching a broad audience and encouraging social sharing through live videos, stories, and in-feed videos.
• LinkedIn: Ideal for professional, industry-specific videos to connect with other professionals.
• TikTok: is a social media platform popular for its short-form video content that targets a largely young demographic.
• Vimeo: Vimeo is known for high-quality content and is suitable for more polished, professional videos.

Video marketing is a powerful and versatile tool that can greatly enhance your real estate marketing efforts. With a wide range of video content types and platforms available, you can create impactful videos that resonate with your target audience and showcase your expertise. Whether you’re a seasoned professional or just starting out, harnessing the power of video marketing can help you connect with your audience, provide valuable insights, and ultimately drive more business. In the next section, we will do an overview of Real Estate Social Media Marketing.

About the Author

Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since.  Larry is the CEO and Co-Founder of MarketingHero.   Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.