6 Social Media Marketing Tools to Enhance Your Real Estate Business

Hello, esteemed real estate professionals! In the last episode, we discussed how to grow your real estate business with social media video. Today, we’ll list some social media marketing tools that will help you manage your social media content. In today’s fast-paced digital landscape, being equipped with the right set of tools is essential for staying ahead of the competition and effectively reaching potential buyers and sellers.

Eager to maximize your online real estate prowess? Here are the essential tools to enhance your digital strategy:

1. Hootsuite: This comprehensive platform allows you to manage, engage, and monitor mentions across various social networks. It’s the perfect tool for agents wanting to maintain a broad and effective online presence.
2. Buffer: Simplifying your social media management is crucial. Buffer is a favorite among professionals, letting you schedule content and manage all your accounts in one place. Plus, with ‘Pablo’, you can make your listings shine through engaging visuals.
3. Sprout Social: A top-tier solution for your social media needs, Sprout Social offers features like ‘Smart Inbox’, ensuring you never miss a message or notification from potential buyers or sellers.
4. Canva: Quality visuals are key in the real estate industry. Canva provides an array of design tools that make your listings pop and resonate with potential clients, even if you’re not a design expert.
5. BuzzSumo: Staying informed is pivotal. With BuzzSumo, you can understand the most trending properties and recognize influential voices in the real estate sector, refining your online approach based on insights.
6. SocialBee: Organized and timely content can set you apart. SocialBee helps you categorize and schedule your content, ensuring consistent and optimal posting times.

Remember, in the competitive world of real estate, it’s not just about having tools but utilizing them to their full potential. In our next episode, we’ll discuss real estate email marketing.

About the Author

Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since.  Larry is the CEO and Co-Founder of MarketingHero.   Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.