Unlocking Real Estate Success Through Social Media Video
In a previous episode, we discussed how to boost your video with social media ads. In this episode, we’ll discussed how social media video can enhance your real estate business. Social media video in today’s digital age is not just a trend but a significant mode of reaching and engaging with a broad audience. With platforms ranging from YouTube to TikTok, there are myriad opportunities to craft unique, meaningful narratives.
- YouTube: The Deep Dive into Content: Holding its position as the second largest search engine globally, YouTube is an invaluable resource for real estate agents and professionals alike. It’s the ideal space for detailed property tours, insightful advice, comprehensive market trend analyses, and personal vlogs that shed light on the life of a real estate agent.
- Facebook: The All-encompassing Social Platform: With its vast and diverse user base, Facebook offers a platform to share a multitude of video content. Whether it’s live property tours, interactive Q&A sessions, animated infographics, or heartfelt client testimonials, Facebook caters to both short bursts of information and extended narratives.
- LinkedIn: The Professional’s Choice: LinkedIn, the hub for professionals around the world, is perfect for content that underscores expertise and credibility. Market insights, expert interviews, and thought leadership videos on this platform can help real estate agents establish their authority in the industry.
- TikTok & Instagram Reels: Quick, Engaging, and Relevant: TikTok and Instagram Reels thrive on brief, engaging content. Quick overviews of properties, concise home buying or selling tips, and fun glimpses into daily operations shine on these platforms, offering information in an entertaining manner.
Social media video is more than just a tool for engagement. It’s a medium that facilitates a genuine, personal connection with audiences, enabling brands to showcase their unique personality and values. In the next episode, we’ll do an overview of social media marketing tools.
About the Author
Larry Hales is a seasoned and multi-faceted technology professional. His passion all-things tech began with his first computer in 1984 and it has stayed with him ever since. Larry is the CEO and Co-Founder of MarketingHero. Previously, he served as the Marketing Technology Director at West, Williston Financial Group Company, where he coaches and guides Real Estate Agents on how to better leverage technology in their business. His 25 years of photography, design and printing, combined with his knowledge of digital advertising and brand building, gives him a unique perspective of marketing from different angles. When he isn’t busy being a proud computer geek, Larry enjoys trail running, hiking, mountaineering, rock and ice climbing, and anything else that gets him outside.
