Essential SEO Tools for Realtors
In the last episode, we went over the SEO Basics for a Real Estate Agent’s Website. Today, we will discussed a set of essential SEO tools that will equip you, the Real Estate Agent, with the power to optimize your website and increase your visibility in the competitive real estate realm. These tools will act as your trusty utility belt, each playing a unique and vital role in your SEO strategy.
- Keyword Research Tools: Imagine these as your translators, converting the language of your potential clients into actionable data. Utilize tools like SEMRush and Google’s Keyword Planner to uncover the exact search terms your potential clients are using. Armed with this knowledge, you can tailor your content to align perfectly with their queries, increasing the chances of attracting the right audience.
- Analytics Platforms: Consider these your reconnaissance drones, providing a panoramic view of your website’s performance. Embrace Google Analytics and similar platforms to gain crucial insights into your site’s traffic patterns and user behavior. Armed with this information, you can refine your marketing strategy and focus your efforts on what truly works, ensuring maximum impact.
- Site Health Checkers: Picture these as your digital health diagnostics, essential for uncovering technical issues that might hinder your SEO efforts. Tools like Screaming Frog and Ahrefs are your allies in identifying problems such as broken links, slow-loading pages, or mobile optimization issues. By rectifying these issues promptly, you ensure a smoother user experience and a better ranking in search results.
- Backlink Monitors: Treat backlinks as endorsements from other websites, signaling search engines that your content is valuable. Backlink monitoring tools like Moz and Majestic help you keep track of who is linking to your website. Understanding your digital reputation and discovering new link-building opportunities will strengthen your online presence and credibility.
Armed with this potent arsenal of SEO tools, your approach to the digital real estate world will be as sharp, targeted, and formidable as any superhero’s plan of action. So, go forth and conquer the digital landscape with confidence!
If you don’t have time to manage your website with all that’s involved, in an upcoming episode, we’ll discuss how to vet a web developer for your website. For more information on digital marketing, see the episode Real Estate Digital Marketing 101.
About the Author
Rich Foreman is a seasoned technology leader with over 30 years of experience. He is the Founding COO of MarketingHero.AI and was the founding CTO of Cordico, leading the team behind the award-winning CordicoShield / CordicoFire Wellness App. Cordico was awarded the Innovation Award of the year by the Sacramento Business Journal. Cordico achieved a 7-digit ARR and was acquired by Lexipol in 2020. Rich holds a BS in Industrial Engineering from the University of Washington, an MPA from Troy State University, and served as a Naval Officer. He co-authored Tap into the Mobile Economy and was featured in various media outlets. Rich is also the Founding Director of Sacramento’s Startup Grind chapter and has a strong background in civic service, including a term as Utility Commissioner for the City of Folsom. He co-founded Apptology, named Small Business of the Year in 2014 by the Sacramento Asian Pacific Chamber.
